---
title: Reach Mobile Trade-In Program
description: An Overview of Trade-in Program
---

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# Reach Mobile Trade-In Program

## An Overview

The trade-in program, powered by Asurion, allows customers to exchange their old devices for account credits in a seamless and transparent way.

Adding trade-in as part of the customer journey delivers clear advantages. It lowers the cost of ownership, encourages device upgrades, and strengthens retention by applying credits directly to customer accounts. For partners, it creates a structured path to support sustainability goals and enhance the overall service experience.

*No license is required for participation in the trade-in program.*

### Trade-In at a Glance

 

| **![responsive](https://learn.reachplatform.com/hs-fs/hubfs/responsive.png?width=32&height=32&name=responsive.png) Wide Range of Eligible Devices** Over 200 devices qualify for trade-in, ensuring broad customer participation. | **![product-development](https://learn.reachplatform.com/hs-fs/hubfs/product-development.png?width=32&height=32&name=product-development.png) White-Label Options** The program can be fully white-labeled, allowing clients to retain their brand identity while offering a trade-in option. |
| --- | --- |
| **![integration](https://learn.reachplatform.com/hs-fs/hubfs/integration.png?width=32&height=32&name=integration.png) Seamless Integration** Built directly into the purchase flow, trade-in participation is simple and doesn’t interrupt the buying journey. | **![competitive](https://learn.reachplatform.com/hs-fs/hubfs/competitive.png?width=32&height=32&name=competitive.png) Competitive Values** Trade-in values are regularly updated to remain competitive, giving customers confidence in fair offers. |
| **![discount](https://learn.reachplatform.com/hs-fs/hubfs/discount.png?width=32&height=32&name=discount.png) Promotional Credits** Operators can add promotional credits on top of standard trade-in values, creating additional incentives for customers. | **![clock](https://learn.reachplatform.com/hs-fs/hubfs/clock.png?width=32&height=32&name=clock.png) Quick Authorization** Credits are authorized within three business days of Asurion receiving the device, ensuring a fast turnaround. |

### **Why Choose the Trade-In Program**

- **Customer Retention**  
  Credits applied directly to customer accounts reduce churn by providing customers with a financial incentive to stay active and engaged.
- **Increased Upgrade Adoption**  
  Trade-in lowers the effective cost of new devices (through account credits), driving more frequent upgrades and higher sales velocity.
- **Transparent Customer Experience**  
  With instant value estimates, prepaid shipping, and a clear option to accept or decline the final evaluation, the process builds trust and improves satisfaction.
- **Operational Simplicity**  
  Asurion manages device intake, inspection, valuation, and credit initiation, minimizing lift on your side.
- **Sustainable Device Lifecycle**  
  The program supports circular economy practices by responsibly repurposing or recycling used devices, aligning with environmental commitments.
- **Increased Sales**  
  Trade-in incentives increase conversion rates during the checkout process.
- **Differentiated Market Position**  
  Offering trade-in strengthens your competitive positioning by aligning with what major carriers and OEMs already provide.

### Operating Principles

- A trade-in order cannot be placed without a **device purchase order**.
- Each trade-in is tied to a **single device purchase**; multiple trade-ins require multiple purchase orders.
- Trade-in value is confirmed only after Asurion inspects and validates the device condition.
- Final credit is applied to the **customer’s monthly billing**, spread across multiple billing cycles. This structure enhances stickiness by encouraging customers to remain engaged.

For a comprehensive overview, including terms and conditions, please refer to the [**program brochure**](https://www.asurion.com/pdf/reach-trade-terms/).

### Customer Experience

![](https://learn.reachplatform.com/hs-fs/hubfs/image-png-Jan-03-2025-06-05-12-2919-AM.png?width=520&height=344&name=image-png-Jan-03-2025-06-05-12-2919-AM.png)

**1. Customer Starts on the Product Page**  
When browsing a new device, the customer sees the option to trade in their existing device. With a few quick questions answered, they receive an instant estimated trade-in value.

![](https://learn.reachplatform.com/hs-fs/hubfs/image-png-Jan-03-2025-06-13-06-6670-AM.png?width=437&height=289&name=image-png-Jan-03-2025-06-13-06-6670-AM.png)

**2. Customer Sends Device**  
A prepaid shipping label is provided by Asurion, keeping the process simple and hassle-free for both customer and brand.  
**3. Device Evaluation**  
Asurion inspects the device to confirm its final value.

**4. Credits Applied**  
The confirmed amount is applied as account credits after the customer agrees to proceed, often distributed across multiple months to drive retention.

### **Trade-In cancellation**

The Trade-In request is submitted to Asurion only once the device cancellation window closes. Users and agents can cancel the trade-in request before the request is submitted to Asurion.  

### **Device inspection by Asurion**

Asurion inspects the trade-in device and makes an offer based on its condition. If the offer matches or exceeds the estimated value, Asurion automatically accepts and processes the Trade-In. If the offer is lower, the customer must choose to either accept or decline it. If the offer is accepted, Asurion processes the trade-in credit, which is then submitted through the payment gateway. If the offer is declined or canceled, the device is returned to the customer.

### Value in Action

The trade-in program provides a straightforward and effective way to boost customer satisfaction while generating long-term value for your brand. By giving customers the ability to exchange their devices for account credits, you encourage higher-value purchases, ensure retention through multi-month credit application, and strengthen loyalty without adding operational complexity.

With Asurion handling the full trade-in process end-to-end, your brand can focus on growth and customer experience, confident that the program is competitive, compliant, and aligned with market standards.

*Interested in offering an easy trade-in experience for your customers? Get in touch with us today!*

 

 

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